The Negroni

Gin, Vermouth, Campari. A simple drink yet defines a way of life…

The Negroni drink is believed to have been born in Florence, Italy, in the early 20th century. Legend has it that the cocktail was created when Count Camillo Negroni asked his bartender to strengthen his favorite cocktail, the Americano, by adding gin instead of soda water. This new concoction became known as the Negroni, named after the Count himself. The Negroni's popularity grew over the years, becoming a classic cocktail enjoyed worldwide for its perfect balance of bitter, sweet, and herbal flavors. Today, the Negroni remains a beloved cocktail that pays homage to its Italian roots and the creativity of its inventor.